Can SMO And SEO Really Work Together?

These days, there is a lot of talk regarding social media optimisation (SMO) and search engine optimisation (SEO) as the solutions needed for getting your website to rank as highly as possible. The former is the process of generating traffic on a website through social networking sites (like Facebook), business networking sites, online communities and blogs. The latter is the process of modifying a website so that search engines can read, understand and index it correctly, which increases traffic.
Can SMO And SEO Really Work Together?

SMO and  SEO

The question on many people’s lips is whether SMO and SEO can interact with each other and whether this will generate a significant amount of traffic for a website. Let’s take a closer look to find out:
  • Both SMO and SEO can be used to drive traffic to a website, which in turn can generate a substantial amount of leads for the business.
  • Social optimisation is used to impress human beings (which requires the creation of impressive content), whilst search optimisation is used to impress search engines (which requires the proper use of keywords).
  • SEO has been on the radar of many businesses for quite a number of years whereas SMO is still relatively new (since about 2005).


  • Whilst anyone with a little knowledge about the internet can do SMO, SEO can only be undertaken by an expert. Google and the other search engines place a lot of importance on optimisation.
  • The structure of the website is an essential component of SEO, but it does not really effect the success of SMO, as it does not apply.
  • There are certain rules that should be followed when undertaking SEO, but there aren’t any such guidelines for SMO; just remember that you are trying to interest human beings so don’t sell through social media.
  • A search engine can give you instant results for a question, whereas social media platforms will require you to wait for a response.
  • SMO is relatively free whereas SEO can cost you hundreds of dollars every month. Whilst there are plenty of cheap companies on the market, they won’t be able to provide you with what you need.
  • The process of SEO involves a number of strategies that modify the site, whereas SMO uses social networking to spread the word.
  • Search optimisation is a long-term strategy that will take some time to take effect and will need to be maintained. Social optimisation is also a long-term strategy that needs to be maintained by staying connected.
Whilst focusing only on SMO can generate organic traffic for your website, as the search engines are paying more attention to social networking platforms, and focusing only on SEO can help your website to rank higher organically, as the search engines will be able to index the content, this still doesn’t give you the results you’re after. Instead, you should combine social and search optimisation as the ideal way of growing your business. Not only will your website be ranking higher, you will be sending more and more traffic its way.


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