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If you make an effort, there are many truly creative ways you can use social media Twitter for marketing campaigns and generally building your brand. Listed below are some creative strategies you can adopt to use Twitter:-

Twitter being a micro-blogging website, was always going to launch a micro-video tool for its users. This tool is called Vine and allows you to upload videos of six seconds or less to loop alongside your tweet. To effectively use six seconds, you need to be quite creative, but the results can be truly brilliant. You download the Vine app and use it to record the short clips and then upload them to the social media platform when you are done. Using this tool, you can create fascinating clips of something appealing such as a stop motion of how your logo is designed, or communicate a short skill to those who follow you. Twitter Vine allows you to get creative in the manner of dissemination of information to your consumers. For example, you can make a short clip that shows your product rotated through several degrees to highlight its beautiful design.

 2.       Create a Customer Care Service Platform

A number of your customers will engage you on social media platforms. Instead of sticking to traditional communication methods which take an awful long time and a plethora of resources, you can use your Twitter account as a customer service platform. The advantages of this are not only a reduction in communication expenditure, but also streamlining of the customer service delivery process. In most cases, it is possible to communicate all you need to say to your customers in less than 140 characters. This form of communication is not only instant and usable even while mobile, it has the advantage of being personal. In the age of outsourced customer care centers, having someone who is most likely in the country and from the same area makes it feel more like actual human interaction.

 3.       Use Hashtag Chats to Engage Like Minded Users

There are niche mini-communities within the larger Twitter community; these are made up of people who have highly specific interests. The social media hashtag tool allows you to engage in these chats, provided you find professionals who are engaged in the issues that are relevant to you and your business. The hashtag enables you to locate any conversation occurring within the Twitter realm. Unfortunately, most people only glance at the popular conversations. These smaller chats can be extremely useful to your business as they allow you to engage with other entrepreneurs, industry experts, consultants, and a wide array of people who can provide you with useful knowledge in particular business areas. Engaging in industry specific chats in a constructive manner also builds your credibility as it bills you as an expert.

 4.       Create Circles Using List Tools

By now, everyone participating in social media is familiar with Google+ Circles. These are useful tools that allow you to categorize your different contacts into separate groups depending on your interaction with them. Twitter also has a little known tool that offers similar functionality, called Lists. It allows you to categorize the people you follow and your followers into small circles based on the nature of your interaction. This achieves two key things:-

 5.       Reinvent word of mouth

Twitter tools allow you to reinvent old marketing methods such as word of mouth. The tweets of your followers, especially those that speak towards the quality, promptness, or appeal of your product or services are a testimonial to your business. Tweets are essentially the new word of mouth; people are likelier to trust what others say about your business than any sales pitches you make. The best way to take advantage of this is to embed them on your website and highlight them in your Twitter feed. Highlighting them makes them more prominent than the rest of the tweets on your page and thus likelier to be seen. Embed tools provide you with a code that can be added onto your website to show the positive tweets you have received from your clients. The best part is that these tweets can easily be validated by any skeptical person because they link back to the original. Avoid the temptation of using Bot tweets as these are likely to be discovered.

Twitter as a business tool is only limited in its capability by your imagination. The ability to speak to all or a few at once is a powerful tool if effectively wielded. New platforms call for a mixture of new creative uses, old ones reinvented, and a touch of imagination.