Why Video Reviews Is The Best Medium For Online Reviews
If you are thinking of starting an affiliate marketing site, which is where you post links on your own site to products and receive commission when your visitors use them and buy things, then you may be wondering how to best go about it. The majority of successful affiliate marketing sites use reviews of products as their main content – this way people searching for a given item can read what the blogger thought about it and if they are convinced, use the link from that site to buy it right away. However, more and more online reviewers are switching from written reviews to video reviews, and this is having a powerful effect.
Here are the reasons why a video reviews site can work better:
Most readers by now are aware that a lot of the video reviews they find on the web are actually sales pitches, written by marketers who in many cases have no specific experience with the product. If you see blocks of text raving about a product and then links to buy it, you might think yourself naïve to believe it, and go away looking for other video reviews before you buy – thus not clicking any of those affiliate links on the first site. In a video you can be a lot more convincing when it comes to the fact that you have actually got the thing you are reviewing (because you can show it in the film), and that you genuinely do endorse it as a consumer. These kinds of messages are a lot more engaging when the viewer feels like they are seeing another regular person like them who is excited about a product they are already interested in, and they are far more likely to take that review as enough to convince them to buy.
You Can Do More, Faster with Video Reviews
All blogs look best when there is a lot of content, and a video reviews site that has just been launched and only has two or three products or services described on it isn't going to fare very well. With video blogs, you can produce a lot more content quickly, if you are using the usual 'me in front of my webcam telling you about this product' format. These can take just a few minutes each to make, so if you have lots of products to put on your site you can get them done in a day, rather than the time it would take to write them all. Even if you pay someone else to write your content, it will still take longer to get it than if you make your own quick review videos.
Video Review on YouTube
As well as people finding your videos on your blog, they can also find it when searching YouTube for the product you have reviewed, if this is where it is hosted. YouTube is one of the most commonly searched sites on the web, so this is likely to bring your reviews to a whole load of extra eyes. With written content, you can't post the exact same review on other sites without damaging your own blog's SEO, but with video this is not the case.
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