CODE EXCEPTIONS

One of the most radical change during the last few years happened in the photography industry. The move from film based photography to an almost exclusively usage of digital photography created new opportunities and also new challenges. Today, most of professional photographers and “snappers” use digital cameras, mobile phones or other devices to take pictures. These digital images, unlike the old ones, are stored very easily, can be enhanced just as easy, shared and it’s easy to even produce prints from them. Also, many people find benefits and joy in sharing their photos with their family, friends or clients through the internet, on social networking portals like Facebook, Flickr any many other ones.

The ability to take thousands of pictures, at very little cost, turned us all into snappers and posters, but at special events, like family reunions, weddings or other ones, we still need the help of a professional photographer. Still, digital or not, good photography remains an art and is best left to the professionals.

Just as any other business, photography and photographers need advertising and marketing. Now, with the digital picture format, this process had become a little easier and it has more options. A professional photographer can supply their clients with hard copies of their photos or even with entire collections or portfolios of images on different digital storing mediums.

A few years ago, CD and DVD were the most used storing devices, because they could carry large amounts of digital photos and they were quite cheap. The only problem with them was that they did not promote in any way the photographers or their business, or any form of recall for that fact. So, as advertising or marketing products, they were close to zero.

Of course, one could imprint the photographer’s name on the device, but it was quite expensive. The alternative was to make custom prints and put them in the case of the CD or DVD, but this could prove expensive also, plus the cases could’ve been damaged very easily and the prints lost resulting in a waste of important funds and time.

As technology advanced and the prices of USB flash drives and promotional USB memory drives fell, these small high-tech gadgets proved to be reliable partners to every photographer. As storing and promotional devices, the USB memory drives are becoming popular and important marketing and advertising tools for a professional photographer’s business, when handed to clients or prospective customers. Preloaded with the clients’ photos and branded with the photographer’s name, brand name, logo, contact details or web address, the promotional USB sticks are an elegant and reliable way to success.

Unlike the CDs or DVDs, the branded USB flash drives have a great value to the ones that receives them. They endorse the photographer’s work and in return generate more income just by making his or her name more visible for a long time.

There are many companies that are branding USB flash drives but one got my attention more than others, called USB Company and what makes it different from the other USB sticks providers is the quality of their USB products and the speed delivery.

Like the significant change in how the photos are made and processed, surely we will see a shift in on how the images will be supplied by the professional photographer to their clients and how they will advertise their business.

Johan Ellingsen the author of this article likes to write about the latest trends in technology, latest gadgets and their impact on the business market. Connect with Johan on Facebook.

Image : http://www.flickr.com/