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Even though we glance at our smartphones to check the time, there's nothing quite as stylish or classy as wearing a watch. For many women and men, watches represent a personal fashion style, a statement. For this reason, key fashion labels have produced their own line of watches to enhance their portfolio and to explore their creativity in design.

Fossil has had a reputation for creating some highly original, and very quirky, designs. However, the brand has gone with some rather sophisticated lines this year, salted among the more outrageous styles. For women, expect to find some sporty designs, with multi-coloured straps and clear faces. Men's Fossil watches tend to have a cool ruggedness, while adding playful details for the gadget fan.

The Diesel brand is all about freedom of expression. This is true throughout the line of clothing, jewellery and watches. The brand takes the flare it shos in its original Italian jeans and extends that flourish to its watch collection. To create its own line of fashion style watches, Diesel approached the innovative designers at Fossil. This merging of talent has led to the creation of some great timepieces. This year's ranges are really quite something!

DKN Y is a distillation of New York's most memorable features. The glitz, the glamour, it's all there throughout the lines in Donna Karan's empire. DKNY watches are an extension of this, produced to create the finishing touch for an all encompassing ensemble. The women's fashion style watches from the brand make the perfect accessory, whether it's to impress at a board meeting or to wear on a glam evening out.

The Emporio Armani watch collection has a surprisingly understated tone for 2013. This is partially down to the cool looks of the brand's Ceramica range. This slick looking line of watches includes elegant faces and cool satin cases and straps. The men's Ceramica watches have satisfyingly large faces that match these rather smart looks. Emporio Armani watches look great with a nicely tailored dinner suit. Trust me.

With nearly 30 years in the world of fashion style, Guess have proven themselves as a high profile label that's been a hit with celebrities. Even with this profile, Guess has managed to create a range of men's and women's watches that have the same fashion style forward as the reputable clothing lines. Perhaps the Guess watch range is a little showier than its counterparts, but it does offer something a little different when you want to show off a bit.

Hugo Boss watches have become one of the most popular couture watch lines in the world. Whilst it might appear that the reputation of the label is enough to sell the watch range, it's more down to the popularity of the chronograph range that the brand excels at. Hugo Boss watches tend to be admired because of their suitability as a good all rounder, mixing dressy touches with a rugged construction.