What Is Microsoft Dynamics AX & Why Should Retailers Care
This is where Microsoft Dymanics AX comes in…
How does Microsoft Dynamics AX enable your business to grow seamlessly across multiple channels?
One of the main selling points of Microsoft Dynamics AX is its ‘joined-up’ approach to retail. It allows you to integrate each element of your business into a fluid, dynamic and adaptable force, enabling you to embrace multiple channels.
Manage your relationship with customers
Microsoft Dynamics AX allows you to manage your communications and marketing across multiple channels in one central hub. This provides your company with a strong voice and brand that remains consistent no matter which medium you use.
Make the most of your promotional offers
The software enables you to target individual customers across multiple channels. This ensures that you stay engaged with your target market and can tailor you marketing methods easily and centrally.
Reach a global market
Microsoft Dynamics AX works in multiple languages and adapts to different time zones which allows you to standardise operations globally. Wherever your customers or business might be, this software bridges the gaps between continents, allowing your business to run like clockwork.
Provide the best customer service
The key way in which retailers can stand out in the contemporary climate is through their customer service and this software puts you ahead of the game. Customer and stock information is always at your fingertips. The software itself is easy to use, as it is modelled on a standard web browser and so staff can quickly feel confident using it to answer customer enquiries.
Order Management
Manage your orders in a way that is swift, accurate and cost efficient. The software allows for informed decision making as information is easy to access. This also enables you to quickly spot trends, allowing greater adaptability.
In addition to this, any data that you want use or explore in more detail is easily exported into Excel with just one click.
Consistency
Ensure that your company policies remain consistent across continents and media platforms with internal compliancy software that puts your company policies and procedures into place.
Personalisation
The most compelling benefits of Microsoft Dynamics AX are that you can give your customers exactly what they want. The software is adaptable to meet the needs of your customers.
Microsoft Dynamics AX is important because it embraces multi-channel retail and allows your business to adapt and grow with the contemporary retail climate.
What do you feel that Microsoft Dynamics AX brings to the retail world? How do you think multi-channel retail has changed the market?
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