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How to Improve your Website's Customer Experience: "Web developers pay a great deal of attention to a website’s HTML, colour scheme, and optimization, but all too often its customer experience gets lost in the shuffle. A site can offer useful information or valuable services, but if it’s difficult to navigate you’ll lose your customers quickly. There’s a long history of customer experience management in a brick and mortar retail setting, but how do you translate this to the virtual environment? It’s helpful to keep these tips in mind as you get started.

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